THE JOURNEY TO INDIA

– THE FACINATION OF THE LAND OF CONTRADICTIONS

The story of MayMays starts back in 1997, where I traveled to India to buy an old Enfield Motorbike. Exploring India changed my life and opened my horizon on who I wand to be.

I explored the colorful Country, that India is and feel in love with its diversity, food and people. I got deeply fascinated by the multiple flavors and scents I met on my way. The chaos, the crowds and scammers could not hamper with my curiosity and appetite on learning all about the tastes and mystery of this magnificent country.

Variety is the key word

In India you meet all kinds of colorful displays. Spices stacked in cones or sacks, and in a variety I had never seen before. The smell of the world that spiked my curiosity.

Glitter, bright colors, mirror work and a variety of jewelry and clothes I never seen the like. My eyes simply could not stop looking and taking in all that colorfulness.

Shops filled to the rim with snacks, biscuits and sucker. Nicely displayed in glass jays, stacked on shelfs in very small shops. Hot Samosas strait from the oil from one of the may street vendors. An explosion on your senses – and I enjoyed to the fullest.

Identity

Back in Denmark I started to play with spices and developed my own Masalas in order to create delicious food.

I had a wish to revisit some of the taste experiences I had had in India. Indian food became a part of my identity. Whenever I had guest around, they would expect me to cook Indian delicacies.

When I, on a travel to India in 2010 fell in love with more than just the colorful country, and found the man of my dreams, I became even more interested in Indian food and taste experiences.

We lived in Mumbai, a totally chaotic  and crowed city. Full of people, noises and smells. Staying in Mumbai gave me the opportunity to immerse deeper into the world of taste. Now I even had the ingredients at hand and the help of friends and family if needed.

Indian Snacks

På besøg hos Indiske venner og familie opdagede jeg hurtigt i hvor stor grad snacks og sødt indgår i det daglige liv for en inder. Indere har mange fester, hvor snacks indgår som en fast ingrediens. I Mumbai fejre man alle religiøse heligdage, også de religioner man ikke selv følger. Det bliver til rigtig mange festdag…

At visits with Indian friends and family I quickly discovered, that snacks have a significant importance in Indian everyday lives. India has many festivals and snacks and sweets are an important part of all of them. In Mumbai you celebrate all the religious festival, also the once that are not in your religion. That way it becomes a lot of festive days….

When you visit anybody in their homes, you are always offered chai and some form of snack. It can be any kind of deep fried snack, biscuits, nuts and dry fruits. Preferably a variation of them all.

There is defiantly a reason why so may Indians get Diabetes. The city life contain to many days with festive food, high intake of sucker and fats and no physical work. Very few stick to the old Ayurvedic ways of getting nutrition. Today fast food and food meant for special occasions had become everyday fare.

Ayurvedic lifestyle

I find the Ayurvedic way of looking at nutrition very interesting. The way of combing spices in Indian food comes from the ancient Ayurvedic scriptures. Its based on combining foods that gives your body the nutrition that it needs.

My own recipes

I have played with the old recipes and developed my own. My focus has been on great taste and healthy nutrients. My recipes have now become MayMays Munchies.

It has been important for me to create a snack, that is so good that you want to eat it again and again. MayMays Munchies has real nutrition value, and contain all the benefits of the spices used.

I wish, that you will experience a small taste of India when you open a bag of MayMays Munchies.

Our snack MayMays Mumbai Munchies won the prestigious product price “Sol over Gudhjem”. As the best product of the year 2021.For that we are tremendous grateful and proud. The award us inspiration to continue our journey to create a bigger variety of snack.

Wishing you a great taste experience with MayMays Munchies

Maybritt from MayMays